Bactidol "Duty Calls"
Bactidol "Duty Calls"
In the Philippines, most call center agents work the night shift. They give their voice to strangers at night, while the ones they work so hard for barely get to hear them during the day.
Bactidol, a sore throat solution, wanted to surprise call center agents and remind them how important their voice is. Not just for their job, but for the people who depend on them.
Chief Creative Officer: Dave Ferrer
Managing Director: Golda Roldan
Associate Creative Director: Maan Bautista
Associate Creative Director: Javey Villones
Copywriter: Leslie Cua
Art Director: Gia Leuterio
Accounts: Pat Cui, Pao Acosta
Director: Paolo Villaluna
Boomerang Awards 2016
Bronze