Netflix "4Dish Pot"
Netflix "4Dish Pot"
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Replacing Chef Chico is the first ever Filipino Netflix Original series. It's a drama that serves Filipino cuisine and stars 3 huge Filipino celebrities--Alessandra De Rossi, Piolo Pascual, and Sam Milby.
How did Netflix promote this show that revolves around food? By giving viewers a 4-D experience as the food. In one of Manila's largest malls, a 24-feet tall cooking pot allowed people to become the ingredients.
The interior of the pot was lined with 217 LED screens, creating the illusion that the series' leads were cooking the stew, mirroring the show’s poster.
IT TAKES A VILLAGE
AGENCY: GIGIL
PRODUCTION HOUSE: Black Noise Machine (BNM Philippines)
Chief Creative Officer: Badong Abesamis
Chief Creative Officer: Herbert Hernandez
Managing Partner: Jake Yrastorza
Creative Director: Leslie Cua
Senior Copywriter: Zion de la Peña
Art Director: Jeremy Palac
Senior Art Director: Samantha Padua
Group Account Director: Micco Balana
Account Manager: Kitkat Galvez
Account Supervisor: Josh Surquia
Accounts Intern: Matthew Aniñon
Media Director: Margie Husmalaga
Media Lead Buyer: Patricia Jayne Sy
Media Lead Buyer: Carmel Asuncion
Media Digital Lead: Rodel Yu
Senior Copywriter: Tria Casas
Head of Art: Heninah Salud
Video Editor: Klaurence Cruz
Video Editor: Joseph Linga
Head of Social: Lee Cepeda
Social Media Specialist: Kaitlyn Gosiaco
Senior Strategic Planner: Nanais Hernandez
Strategic Planner: Fritz Dalawampu
Producer: Sasa Pascual
Producer: Denise Elizon
Associate Creative Director: Hope Reyes
Senior Copywriter: Patrise Calumpag
Art Director: Neil Dominic de Luna
Copywriter: Frenzon Cacas
PRODUCTION HOUSE: Black Noise Machine (BNM Philippines)
Executive Producer: Roxanne Sipin
Director: Erin Pascual
Line Producer: Kat Tan
DOP: Shayne Sarte
Production Designer: Jeck Cogama
Food Stylist: Kat Jao-Yam
Production Head: Bianca Clemente
Production Manager: Nicole Calaustro
Production Staff: Erwynn Amazan / Nash Wildi
Propsman: Tano Clemente
Post: Mark Sangalang / Roel Mendoza / BNM x Equinox Post
Colorist: Toni Gozum
ACTIVATION
Production Head: Bianca Clemente
Production Manager: Bons Torres
Production Staff: Eric Lintao / Erwynn Amazan / Ginger Noguera
Production Designer: Jeck Cogama / Kimba Sedukis / Rhamil Pineda
Propsman: Jimmy Torado
Caster: Raffy Duculan
LED: Video Sonic
RECOGNITION
Clio Entertainment 2024
Gold - Out of Home, Television and Streaming
Silver - Experiential and Activations
Shortlist - Fan Engagement
Shortlist - Clio Entertainment, Innovation
AdFest 2024
Gold - Outdoor
The One Show 2024
Merit - Creative Use of Technology
Kidlat Awards 2024
Gold - Outdoor Ambient
Gold - Craft: Digital, Best Metaverse, New Realities, & Emerging Tech
Silver - Creativity in Entertainment - Brand Experience
Silver - Craft: Digital, Best Innovative Use of Technology
Spikes Asia 2024
Shortlist - Brand Experience and Activation
Shortlist - Spikes Asia 2024, Outdoor
NYF Advertising 2024
Finalist - Brand Experience: Best Use | Technology
Finalist - NYF Advertising 2024, Outdoor: Best Use | Experiential
Boomerang Awards 2024
Bronze - Branded Experience
Bronze - Applied Innovation in Traditional Media
One Asia 2024
Merit Award - Out of Home & OOH Craft, Experiential & Installations
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