Netflix "Literal Money Heist"
Netflix "Literal Money Heist"
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To promote Money Heist's final season, we took the title seriously. And literally.
The idea? Heist Philippine Peso bills and turn them into ads for the show. We matched all the bills, front and back, with iconic scenes from the series. And through an AR filter on Instagram, turned every note into an ad for the series finale.
IT TAKES A VILLAGE
AGENCY: GIGIL
PRODUCTION HOUSE: GIGIL metama
Chief Creative Officer: Herbert Hernandez
Chief Creative Officer: Badong Abesamis
Creative Director: Leslie Cua
Senior Copywriter: Raphe Ramirez
Senior Art Director: Ronchris Cosme
Senior Art Director: JR Bumanglag
Senior Art Director: Dana de Leon
Art Intern: Nina Belardo
Copy Intern: Pata delos Reyes
Strategic Planner: Nanais Hernandez
Managing Partner: Jake Yrastorza
Account Director: Jim Jimenez
Account Supervisor: Kim Gow
Account Manager: Sophia Santos
Account Manager: Anastasia Dysangco
PR Manager: Zahi Depaling
Media Manager: Margie Husmalaga
PRODUCTION HOUSE: GIGIL metama
Creative Technologist: Teejay Jamlang
3D Generalist: Keaton Varlez
RECOGNITION
Clio Entertainment 2022
Silver - Television/Series: Digital/Mobile - Virtual/AR
Mad Stars 2022
Crystal - Brand Experience & Activation
NYF Advertising 2022
Finalist - Small Agency: Best Use | Activation & Engagement
Google Sites
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