Sleepwell "Live Sleep"
Sleepwell "Live Sleep"
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Sleepwell is a melatonin brand that helps people achieve deep, quality sleep. However, years 2020 and 2021 saw the rise of revenge bedtime procrastination.
How did the brand prove its relevance during a time like this? By going on Facebook Live to show someone sleep. The stunt was launched on March 18, World Sleep Day. A most unexpected product demonstration that targeted people who were having trouble sleeping at night, in collaboration with one of the most popular influencers in the Philippines, Pipay.
IT TAKES A VILLAGE
AGENCY: GIGIL
Chief Creative Officer: Badong Abesamis
Chief Creative Officer: Herbert Hernandez
Managing Partner: Jake Yrastorza
Creative Director: Leslie Cua
Senior Copywriter: Raphe Ramirez
Copywriter: Ces Alegre
Copy Intern: MJ Viernes
Art Director: Ezekiel Pili
Art Director: Sam Padua
Art Director: Sajid Guerrero
Art Director: Heninah Salud
Account Director: Bev Lubid
Account Supervisor: Nova Novido
Accounts Intern: Sabine Antigua
Strategic Planner: Fritz Dalawampu
Senior Planner: Nanais Hernandez
PR Manager: Zahi Depaling
Media Manager: Margie Husmalaga
RECOGNITION
NYF Advertising 2023
Finalist - Best Use | Influencer
Google Sites
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